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Overview

Abandon cart recovery is one of the most powerful applications of Voice Agents in e-commerce, capable of recovering up to 20% of abandoned carts through intelligent, automated outreach. This guide provides complete setup instructions for implementing abandon cart recovery using GoKwik webhook integration and Shopify coupon automation.

Quick Setup

Estimated Time: ~30 minutes
Core Requirements: GoKwik, Shopify, and WhatsApp integrations.

Automated & Instant

Instantly detect abandoned carts via GoKwik webhooks and trigger a personalized AI voice call within minutes.

Smart Incentives

Automatically generate unique, time-sensitive Shopify discount coupons to encourage purchase completion.

Multi-Channel Outreach

Combine an AI voice call with an immediate WhatsApp follow-up containing the checkout link and coupon code.

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How It Works

The recovery system operates through a seamless, automated workflow triggered in real-time:
  1. Cart Abandoned: A customer abandons their cart on your GoKwik checkout page.
  2. Webhook Trigger: GoKwik instantly sends a webhook notification to the Voice Agents platform with the cart and customer details.
  3. Coupon Generated: The system connects to your Shopify store and automatically generates a unique, time-limited discount coupon.
  4. AI Voice Call: Within minutes, an AI Voice Agent places a personalized call to the customer, referencing their cart items and offering the discount.
  5. WhatsApp Follow-up: Immediately after the call, a WhatsApp message is sent containing the direct GoKwik checkout link and the unique coupon code, making it easy to complete the purchase.

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Data Access & Permissions

We prioritize your data security and privacy. Our system is designed to be non-intrusive and only accesses the minimal data required to function.
Strictly Read-Only and Action-SpecificThe Voice Agents system NEVER manipulates cart contents, modifies payment information, or alters customer data in GoKwik or Shopify. It only listens for events and performs specific, authorized actions.
  • GoKwik Integration:
    • Access: Listens to the Abandon Cart webhook to receive customer contact info, cart contents, and the cart recovery link.
    • Permissions: Read-only.
  • Shopify Integration:
    • Access: Reads product information (like titles) using the product ID provided by GoKwik.
    • Permissions: Primarily requires permission to create and manage discount codes.
  • WhatsApp Integration:
    • Access: No access to your WhatsApp data.
    • Permissions: Requires permission to send messages using your pre-approved templates.

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Setup Guide

Follow these steps to configure your automated abandon cart recovery campaign.

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Step 1: GoKwik Webhook Integration

This is the recommended method for real-time recovery.
  1. Contact the GoKwik Integration Team.
    • Email: integration@gokwik.co
    • Subject: Voice Agents Abandon Cart Webhook Setup
    • Body: “Hello, please add the abandon cart webhook integration for our account to send notifications to the Voice Agents platform. Our webhook endpoint is: [Your Webhook URL]”
  2. Get Your Webhook Endpoint.
    • You can find this unique URL in your abandon cart campaign page on the Voice Agents platform. Webhook Configuration
  3. How It Works:
    • Once configured, GoKwik will send a JSON payload with cart details to this endpoint whenever a cart is abandoned. Our platform automatically extracts the relevant information (customer name, phone, cart items) to initiate the recovery call.

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GoKwik Webhook Data Structure

{
  "cartId": "688bb9076b9a7a596ca17c30",
  "timeInitiated": "Aug 01, 2025 12:12 AM",
  "custPhone": "xxxxxxxxxx",
  "custName": "John Doe",
  "custEmail": "testjohndoe@gmail.com",
  "line_items": [
    {
      "productName": "Travel Fresh Pro (Pack of 3) - Pack of 3",
      "productQuantity": 1,
      "productVariant": "46338199126323",
      "productPrice": 1499.0
    }
  ],
  "cartTotal": 1499.0,
  "subtotal": 1499.0,
  "shippingCharges": 0.0,
  "codCharges": 0.0,
  "prepaidDiscount": 0.0,
  "couponDiscount": 0.0,
  "checkoutStage": "ORDER_SCREEN",
  "communicationSent": 0,
  "NoOfSMSSent": 0,
  "NoOfWhatsappSent": 0,
  "communicationTime": "",
  "channel": "SHOPIFY",
  "abandonLink": "https://urturms.com/?cart-resume-id=688bb9076b9a7a596ca17cxx&type=report,fastrr,",
  "source": "fastrr",
  "address": "",
  "recoverStatus": "NOT_RECOVERED",
  "recoverFastrrOrderId": "",
  "recoverPlatformOrderId": "",
  "recoverClientOrderId": "",
  "recoverOrderCreatedAt": ""
}

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Step 2: Shopify Integration Setup

This is required for automatically generating discount codes. For detailed setup instructions, see our complete Shopify integration guide.
  1. Connect Your Store: In the Voice Agents dashboard, navigate to Integrations and select Shopify.
  2. Authorize: Enter your Shopify store URL (your-store.myshopify.com) and follow the prompts to authorize the connection.
  3. Configure Coupon Settings:
    • Discount Percentage: Set a default value (e.g., 10%).
    • Coupon Validity: Set an expiration time (e.g., 1 hour) to create urgency.
    • Usage Limits: Configure as single-use per customer.

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Step 3: WhatsApp Integration Setup

This is required for sending the follow-up message with the checkout link.
  1. Connect Your Account: In the Voice Agents dashboard, navigate to Integrations and select WhatsApp.
  2. Authorize: Follow the steps to connect your WhatsApp Business Account (WABA).
  3. Configure Message Template:
    • Select or create an approved message template for abandon cart recovery.
    • Ensure it includes placeholders for the customer’s name, coupon code, and the GoKwik checkout link.

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Step 4: Tracking Recovery Success

To measure the effectiveness of your campaigns, we automatically add UTM parameters to the checkout link.
  • UTM Parameters: The abandonLink from GoKwik is appended with parameters like &utm_source=voiceagents&utm_medium=call.
  • Attribution: This allows you to see all recovered orders attributed directly to Voice Agents on your GoKwik dashboard, giving you a clear view of your ROI.

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Alternative Method: CSV Upload

Not RecommendedUsing the CSV method significantly delays outreach, reducing the “heat of the moment” urgency and lowering conversion rates. Only use this if real-time webhook integration is not possible.
  1. Export Data: Export your abandoned cart data from the GoKwik dashboard.
  2. Format CSV: Ensure the file includes columns for customer phone, name, cart items, and the checkout URL.
  3. Upload Manually: Upload the formatted CSV to a new campaign on the Voice Agents platform.

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Best Practices for Optimization

  • Timing is Key: The AI call should be triggered within 5-15 minutes of abandonment for the highest impact.
  • Smart Discounts: Start with a 5-10% discount. A/B test different offers to find what works best for your audience.
  • Clear Call to Action: Both the voice call and WhatsApp message should clearly guide the user to complete their purchase using the provided link and code.
  • Monitor & Refine: Regularly check your campaign’s performance metrics (recovery rate, coupon redemption rate) and refine your call scripts and offers accordingly.