> ## Documentation Index
> Fetch the complete documentation index at: https://docs.miraiminds.co/llms.txt
> Use this file to discover all available pages before exploring further.
# Abandon Cart Recovery
> Complete guide to setting up automated abandon cart recovery using Voice Agents with GoKwik integration and Shopify coupon automation.
## Overview
Abandon cart recovery is one of the most powerful applications of Voice Agents in e-commerce, capable of recovering up to 20% of abandoned carts through intelligent, automated outreach. This guide provides complete setup instructions for implementing abandon cart recovery using GoKwik webhook integration and [Shopify coupon automation](/integrations/shopify).
**Estimated Time:** \~30 minutes
**Core Requirements:** GoKwik, [Shopify](/integrations/shopify), and [WhatsApp](/integrations/whatsapp)
integrations.
Instantly detect abandoned carts via GoKwik webhooks and trigger a
personalized AI voice call within minutes.
Automatically generate unique, time-sensitive Shopify discount coupons to
encourage purchase completion.
Combine an AI voice call with an immediate WhatsApp follow-up containing the
checkout link and coupon code.
## How It Works
The recovery system operates through a seamless, automated workflow triggered in real-time:
1. **Cart Abandoned:** A customer abandons their cart on your GoKwik checkout page.
2. **Webhook Trigger:** GoKwik instantly sends a webhook notification to the Voice Agents platform with the cart and customer details.
3. **Coupon Generated:** The system connects to your [Shopify store](/integrations/shopify) and automatically generates a unique, time-limited discount coupon.
4. **AI Voice Call:** Within minutes, an AI Voice Agent places a personalized call to the customer, referencing their cart items and offering the discount.
5. **WhatsApp Follow-up:** Immediately after the call, a [WhatsApp message](/integrations/whatsapp) is sent containing the direct GoKwik checkout link and the unique coupon code, making it easy to complete the purchase.
## Data Access & Permissions
We prioritize your data security and privacy. Our system is designed to be non-intrusive and only accesses the minimal data required to function.
**Strictly Read-Only and Action-Specific**
The Voice Agents system **NEVER** manipulates cart contents, modifies payment information, or alters customer data in GoKwik or Shopify. It only listens for events and performs specific, authorized actions.
* **GoKwik Integration:**
* **Access:** Listens to the Abandon Cart webhook to receive customer contact info, cart contents, and the cart recovery link.
* **Permissions:** Read-only.
* **[Shopify Integration](/integrations/shopify):**
* **Access:** Reads product information (like titles) using the product ID provided by GoKwik.
* **Permissions:** Primarily requires permission to **create and manage discount codes**.
* **[WhatsApp Integration](/integrations/whatsapp):**
* **Access:** No access to your WhatsApp data.
* **Permissions:** Requires permission to **send messages** using your pre-approved templates.
## Setup Guide
Follow these steps to configure your automated abandon cart recovery campaign.
### Step 1: GoKwik Webhook Integration
This is the recommended method for real-time recovery.
1. **Contact the GoKwik Integration Team.**
* Email: `integration@gokwik.co`
* Subject: `Voice Agents Abandon Cart Webhook Setup`
* Body: "Hello, please add the abandon cart webhook integration for our account to send notifications to the Voice Agents platform. Our webhook endpoint is: `[Your Webhook URL]`"
2. **Get Your Webhook Endpoint.**
* You can find this unique URL in your abandon cart campaign page on the Voice Agents platform.
3. **How It Works:**
* Once configured, GoKwik will send a JSON payload with cart details to this endpoint whenever a cart is abandoned. Our platform automatically extracts the relevant information (customer name, phone, cart items) to initiate the recovery call.
#### GoKwik Webhook Data Structure
```json theme={null}
{
"cartId": "688bb9076b9a7a596ca17c30",
"timeInitiated": "Aug 01, 2025 12:12 AM",
"custPhone": "xxxxxxxxxx",
"custName": "John Doe",
"custEmail": "testjohndoe@gmail.com",
"line_items": [
{
"productName": "Travel Fresh Pro (Pack of 3) - Pack of 3",
"productQuantity": 1,
"productVariant": "46338199126323",
"productPrice": 1499.0
}
],
"cartTotal": 1499.0,
"subtotal": 1499.0,
"shippingCharges": 0.0,
"codCharges": 0.0,
"prepaidDiscount": 0.0,
"couponDiscount": 0.0,
"checkoutStage": "ORDER_SCREEN",
"communicationSent": 0,
"NoOfSMSSent": 0,
"NoOfWhatsappSent": 0,
"communicationTime": "",
"channel": "SHOPIFY",
"abandonLink": "https://urturms.com/?cart-resume-id=688bb9076b9a7a596ca17cxx&type=report,fastrr,",
"source": "fastrr",
"address": "",
"recoverStatus": "NOT_RECOVERED",
"recoverFastrrOrderId": "",
"recoverPlatformOrderId": "",
"recoverClientOrderId": "",
"recoverOrderCreatedAt": ""
}
```
### Step 2: Shopify Integration Setup
This is required for automatically generating discount codes. For detailed setup instructions, see our [complete Shopify integration guide](/integrations/shopify).
1. **Connect Your Store:** In the Voice Agents dashboard, navigate to **Integrations** and select **Shopify**.
2. **Authorize:** Enter your Shopify store URL (`your-store.myshopify.com`) and follow the prompts to authorize the connection.
3. **Configure Coupon Settings:**
* **Discount Percentage:** Set a default value (e.g., 10%).
* **Coupon Validity:** Set an expiration time (e.g., 1 hour) to create urgency.
* **Usage Limits:** Configure as single-use per customer.
### Step 3: WhatsApp Integration Setup
This is required for sending the follow-up message with the checkout link.
1. **Connect Your Account:** In the Voice Agents dashboard, navigate to **Integrations** and select **WhatsApp**.
2. **Authorize:** Follow the steps to connect your WhatsApp Business Account (WABA).
3. **Configure Message Template:**
* Select or create an approved message template for abandon cart recovery.
* Ensure it includes placeholders for the customer's name, coupon code, and the GoKwik checkout link.
### Step 4: Tracking Recovery Success
To measure the effectiveness of your campaigns, we automatically add UTM parameters to the checkout link.
* **UTM Parameters:** The `abandonLink` from GoKwik is appended with parameters like `&utm_source=voiceagents&utm_medium=call`.
* **Attribution:** This allows you to see all recovered orders attributed directly to Voice Agents on your GoKwik dashboard, giving you a clear view of your ROI.
## Alternative Method: CSV Upload
**Not Recommended**
Using the CSV method significantly delays outreach, reducing the "heat of the moment" urgency and lowering conversion rates. Only use this if real-time webhook integration is not possible.
1. **Export Data:** Export your abandoned cart data from the GoKwik dashboard.
2. **Format CSV:** Ensure the file includes columns for customer phone, name, cart items, and the checkout URL.
3. **Upload Manually:** Upload the formatted CSV to a new campaign on the Voice Agents platform.
## Best Practices for Optimization
* **Timing is Key:** The AI call should be triggered within 5-15 minutes of abandonment for the highest impact.
* **Smart Discounts:** Start with a 5-10% discount. A/B test different offers to find what works best for your audience.
* **Clear Call to Action:** Both the voice call and WhatsApp message should clearly guide the user to complete their purchase using the provided link and code.
* **Monitor & Refine:** Regularly check your campaign's performance metrics (recovery rate, coupon redemption rate) and refine your call scripts and offers accordingly.