Abandon Cart Recovery

Overview

Abandon cart recovery is one of the most powerful applications of Voice Agents in e-commerce, capable of recovering up to 20% of abandoned carts through intelligent, automated outreach. This guide provides complete setup instructions for implementing abandon cart recovery using GoKwik webhook integration and Shopify coupon automation.

Quick Setup

Estimated Time: ~30 minutes
Core Requirements: GoKwik, Shopify, and WhatsApp integrations.

Automated & Instant

Instantly detect abandoned carts via GoKwik webhooks and trigger a personalized AI voice call within minutes.

Smart Incentives

Automatically generate unique, time-sensitive Shopify discount coupons to encourage purchase completion.

Multi-Channel Outreach

Combine an AI voice call with an immediate WhatsApp follow-up containing the checkout link and coupon code.

How It Works

The recovery system operates through a seamless, automated workflow triggered in real-time:

1. Cart Abandoned: A customer abandons their cart on your GoKwik checkout page.
2. Webhook Trigger: GoKwik instantly sends a webhook notification to the Voice Agents platform with the cart and customer details.
3. Coupon Generated: The system connects to your Shopify store and automatically generates a unique, time-limited discount coupon.
4. AI Voice Call: Within minutes, an AI Voice Agent places a personalized call to the customer, referencing their cart items and offering the discount.
5. WhatsApp Follow-up: Immediately after the call, a WhatsApp message is sent containing the direct GoKwik checkout link and the unique coupon code, making it easy to complete the purchase.

Data Access & Permissions

We prioritize your data security and privacy. Our system is designed to be non-intrusive and only accesses the minimal data required to function.

Strictly Read-Only and Action-Specific

The Voice Agents system NEVER manipulates cart contents, modifies payment information, or alters customer data in GoKwik or Shopify. It only listens for events and performs specific, authorized actions.

• GoKwik Integration:

  • Access: Listens to the Abandon Cart webhook to receive customer contact info, cart contents, and the cart recovery link.
  • Permissions: Read-only.

• Shopify Integration:

  • Access: Reads product information (like titles) using the product ID provided by GoKwik.
  • Permissions: Primarily requires permission to create and manage discount codes.

• WhatsApp Integration:

  • Access: No access to your WhatsApp data.
  • Permissions: Requires permission to send messages using your pre-approved templates.

Setup Guide

Follow these steps to configure your automated abandon cart recovery campaign.

Step 1: GoKwik Webhook Integration

This is the recommended method for real-time recovery.

1. Contact the GoKwik Integration Team.

   • Email: integration@gokwik.co
   • Subject: Voice Agents Abandon Cart Webhook Setup
   • Body: “Hello, please add the abandon cart webhook integration for our account to send notifications to the Voice Agents platform. Our webhook endpoint is: [Your Webhook URL]”

2. Get Your Webhook Endpoint.

   • You can find this unique URL in your abandon cart campaign page on the Voice Agents platform.

3. How It Works:

   • Once configured, GoKwik will send a JSON payload with cart details to this endpoint whenever a cart is abandoned. Our platform automatically extracts the relevant information (customer name, phone, cart items) to initiate the recovery call.

GoKwik Webhook Data Structure

{
  "cartId": "688bb9076b9a7a596ca17c30",
  "timeInitiated": "Aug 01, 2025 12:12 AM",
  "custPhone": "xxxxxxxxxx",
  "custName": "John Doe",
  "custEmail": "testjohndoe@gmail.com",
  "line_items": [
    {
      "productName": "Travel Fresh Pro (Pack of 3) - Pack of 3",
      "productQuantity": 1,
      "productVariant": "46338199126323",
      "productPrice": 1499.0
    }
  ],
  "cartTotal": 1499.0,
  "subtotal": 1499.0,
  "shippingCharges": 0.0,
  "codCharges": 0.0,
  "prepaidDiscount": 0.0,
  "couponDiscount": 0.0,
  "checkoutStage": "ORDER_SCREEN",
  "communicationSent": 0,
  "NoOfSMSSent": 0,
  "NoOfWhatsappSent": 0,
  "communicationTime": "",
  "channel": "SHOPIFY",
  "abandonLink": "https://urturms.com/?cart-resume-id=688bb9076b9a7a596ca17cxx&type=report,fastrr,",
  "source": "fastrr",
  "address": "",
  "recoverStatus": "NOT_RECOVERED",
  "recoverFastrrOrderId": "",
  "recoverPlatformOrderId": "",
  "recoverClientOrderId": "",
  "recoverOrderCreatedAt": ""
}

Step 2: Shopify Integration Setup

This is required for automatically generating discount codes. For detailed setup instructions, see our complete Shopify integration guide.

1. Connect Your Store: In the Voice Agents dashboard, navigate to Integrations and select Shopify.
2. Authorize: Enter your Shopify store URL (your-store.myshopify.com) and follow the prompts to authorize the connection.
3. Configure Coupon Settings:
   • Discount Percentage: Set a default value (e.g., 10%).
   • Coupon Validity: Set an expiration time (e.g., 1 hour) to create urgency.
   • Usage Limits: Configure as single-use per customer.

Step 3: WhatsApp Integration Setup

This is required for sending the follow-up message with the checkout link.

1. Connect Your Account: In the Voice Agents dashboard, navigate to Integrations and select WhatsApp.
2. Authorize: Follow the steps to connect your WhatsApp Business Account (WABA).
3. Configure Message Template:
   • Select or create an approved message template for abandon cart recovery.
   • Ensure it includes placeholders for the customer’s name, coupon code, and the GoKwik checkout link.

Step 4: Tracking Recovery Success

To measure the effectiveness of your campaigns, we automatically add UTM parameters to the checkout link.

• UTM Parameters: The abandonLink from GoKwik is appended with parameters like &utm_source=voiceagents&utm_medium=call.
• Attribution: This allows you to see all recovered orders attributed directly to Voice Agents on your GoKwik dashboard, giving you a clear view of your ROI.

Alternative Method: CSV Upload

Not Recommended

Using the CSV method significantly delays outreach, reducing the “heat of the moment” urgency and lowering conversion rates. Only use this if real-time webhook integration is not possible.

1. Export Data: Export your abandoned cart data from the GoKwik dashboard.
2. Format CSV: Ensure the file includes columns for customer phone, name, cart items, and the checkout URL.
3. Upload Manually: Upload the formatted CSV to a new campaign on the Voice Agents platform.

Best Practices for Optimization

• Timing is Key: The AI call should be triggered within 5-15 minutes of abandonment for the highest impact.
• Smart Discounts: Start with a 5-10% discount. A/B test different offers to find what works best for your audience.
• Clear Call to Action: Both the voice call and WhatsApp message should clearly guide the user to complete their purchase using the provided link and code.
• Monitor & Refine: Regularly check your campaign’s performance metrics (recovery rate, coupon redemption rate) and refine your call scripts and offers accordingly.

Ready to recover your abandoned carts?

Start converting lost sales into revenue with intelligent abandon cart recovery.